This project involved creating a playful brand identity for Beady, a small business making bead-embroidered food magnets. The goal was to reflect the brand’s handmade charm and vibrant personality through a bright, colourful visual style. Inspired by its signature fruit motifs, the identity combines bold, cheerful colours with friendly typography to capture Beady’s fun, approachable spirit and make the product instantly recognisable and irresistible to its audience.