This brief required the design of eye-catching event billboards for Brisbane Racing Club. The goal was to capture the excitement and elegance of the day while reflecting BRC’s slogan “Feel Closer.” The design goals focused on creating strong visual impact, ensuring legibility across large digital formats, and maintaining brand consistency across campaigns. Bold typography, a sophisticated yet vibrant colour palette, and aspirational imagery were combined to inform and excite audiences, appealing to those seeking a premium racing and social experience.