Eagle Farm 160 years
TIMELINE
To commemorate 160 years of Eagle Farm, I designed a visual timeline that celebrated the racecourse’s rich history through archival imagery and modern design. The piece aimed to honour the club’s legacy while aligning with Brisbane Racing Club’s contemporary, premium brand aesthetic.
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Delivered a large-scale printed timeline display celebrating 160 years of Eagle Farm’s history.
Successfully balanced historical storytelling with a modern, cohesive visual style.
Enhanced visitor engagement through clear, accessible design and strong visual narrative.
Strengthened brand consistency by aligning with Brisbane Racing Club’s established creative direction.
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Maintaining consistent branding.
Collaborative branding with other departments to meet project requirements.
Hierarchy & layout
Understanding of suitable materials for different signage applications
Co-ordinating signage installation
To celebrate 160 years of Eagle Farm, I designed a visual timeline that brought the racecourse’s rich history to life. Using a mix of archival black-and-white photography and modern-day imagery, paired with a clean, contemporary layout and styling consistent with Brisbane Racing Club’s broader creative, the timeline bridged past and present.
The project goals were to honour the club’s long-standing legacy, create an engaging and informative storytelling piece for visitors, and visually align the historical narrative with BRC’s modern, premium brand aesthetic. The result served as both a tribute to Eagle Farm’s heritage and a striking display that connected audiences to decades of racing culture.
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