A multi-touch promotional campaign developed for Brisbane Racing Club’s Spring Carnival and feature racedays. The creative suite included partnership activation posters, like a collaborative giveaway with S.Kidman boots, and event highlight posters showcasing live music and raceday experiences. Each piece was designed to capture the energy of the racing season while ensuring brand consistency, clear messaging, and strong calls to action. The campaign connected a variety of visuals with premium racing culture, driving attendance, partner engagement, and audience excitement throughout the season.