Brisbane Racing Club
PRINT DESIGN
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Creation of editorial and print visuals utlising BRC’s existing branding. The typography is consistent with the Brisbane Racing Club main brand, while the colour palette and graphics are vibrant and contemporary to appeal to a different Raceday audiences.
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Marketing collateral - flyers, editorial ads and posters
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Staying up-to-date with BRC’s target audience.
Maintaining consistent branding across all raceday assets.
Collaborative branding with sponsors and understanding logo requirements
Working with sales and marketing teams to produce print marketing material based on sales trends
Hierarchy & layout
Designed in line with existing brand and campaign guidelines, each poster was developed to maintain visual consistency across multiple events while highlighting key details unique to each raceday. The designs were produced for print display across various venues and marketing touchpoints.
A multi-touch promotional campaign developed for Brisbane Racing Club’s Spring Carnival and feature racedays. The creative suite included partnership activation posters, like a collaborative giveaway with S.Kidman boots, and event highlight posters showcasing live music and raceday experiences. Each piece was designed to capture the energy of the racing season while ensuring brand consistency, clear messaging, and strong calls to action. The campaign connected a variety of visuals with premium racing culture, driving attendance, partner engagement, and audience excitement throughout the season.
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